Staring at your acquisition traffic report in Google can make your head spin trying to figure out where your traffic is coming from. You might be asking… How does Google categorize all this information? What causes this information to be categorized incorrectly? And how can anyone reliably use the traffic sources data?

What steps can you take to improve the analysis of your marketing channels? 

To start, you should know that Campaigns are a series of marketing tactics that are done in different channels to achieve a marketing goal (sales, sign-ups, views, etc.).