What's Talu

A couple years ago, the Talu team gelled around an idea one of us had: Bullshit metrics are still a problem.

In 2012, AllThingsD published an article with Marc Andreessen and Mixpanel calling for an end to “bullshit metrics”. They were talking about how companies were using “vanity metrics” versus looking for something useful. The basic premise was: Too many people are using metrics that are completely disconnected from the goals of the business.

While analytics tools have come a long way since that 2012 article, and a ton of companies and money have jumped into that space, we know there is still a disconnect between business goals and data. Pretty dashboards and cool visualizations are helpful, but they’re not enough. We found a way to solve this problem: Talu. Talu is software based on our Story-based Analytics methodology (patent pending, yo).

We plan to use this space to be brutally honest about our journey as a startup. Our goal is that you are alternately inspired, disgusted, entertained, educated and challenged.
 

BUT… THAT’S NOT WHAT THIS JOURNAL IS ABOUT. IT’S FOR YOU.

It’s also for us, because it’s cathartic to share. But we plan to use this space to be brutally honest about our journey as a startup. Our goal is that you are alternately inspired, disgusted, entertained, educated and challenged.

We’re going to share our thoughts and experiences around:

  • hard business decisions
  • marketing challenges when starting from scratch
  • innovative design and user experience
  • deep, deep technical issues
  • dealing with honest feedback from users and peers
  • people working really hard and really fast
  • who knows what else… bad lunch decisions?

We hope that sharing our story, with complete candor, can help others avoid some of the costly mistakes we’ve made. On the positive side, we think that some of the smart stuff we’ve done will save you some pain in your endeavors. We’ll be looking for your feedback, so you can help us along the way. Deal? Deal!

On with the journey!