story based analytics

Journey to the Center of the Customer Experience (PLUS! Improving One-to-One Customer Communications)

Journey to the Center of the Customer Experience (PLUS! Improving One-to-One Customer Communications)

Customers expect an experience with a company nowadays. It's not enough to just evaluate the product or service alone. People want the whole package- the Beyoncé kind of model/actress/singer triple threat of products. This experience starts with the ease of signing up, moves on to the design and aesthetics of a product, and follows through with each communication or message you have with your customer.

Are your conversion numbers... mythical?

Are your conversion numbers... mythical?

Myths are just part of human existence. People can be tricked into all kinds of things, like believing that Pop Rocks and Coke killed Mikey from the Life cereal commercial...