marketing

An Open Letter to Influencers

An Open Letter to Influencers

During our beta we made several marketing mistakes. Approaching influencers the wrong way was one of them. We engaged several influencers with a public Twitter invitation to try our free beta and let us know what they thought. The response wasn't great. 

The Showdown: Iterative Growth vs. Rocket Ship Growth

The Showdown: Iterative Growth vs. Rocket Ship Growth

Entrepreneurs, business owners, and investors are fueled by rocket ship growth because it validates what they've been working on and gives return on their money as quickly as possible. 

Are your conversion numbers... mythical?

Are your conversion numbers... mythical?

Myths are just part of human existence. People can be tricked into all kinds of things, like believing that Pop Rocks and Coke killed Mikey from the Life cereal commercial...