Entrepreneurs, business owners, and investors are fueled by rocket ship growth because it validates what they've been working on and gives return on their money as quickly as possible.
In the early stages of a startup, teams have to make all kinds of decisions based on guesses and assumptions about their product or service.
Customers expect an experience with a company nowadays. It's not enough to just evaluate the product or service alone. People want the whole package- the Beyoncé kind of model/actress/singer triple threat of products. This experience starts with the ease of signing up, moves on to the design and aesthetics of a product, and follows through with each communication or message you have with your customer.