Our product, Talu, supplies marketing analytics so we need to have a high bar for how we measure our own success. Right out of the gate, we wanted to create a scenario where our data would help us learn and iterate quickly.
When we were starting out building Talu, we were unsure how we’d approach design, and what problems we might encounter, but we put on a brave face and set out to make something awesome.
Figuring out your sales and pricing model is always taxing. In the glamorous world of SaaS, it seems even more challenging because you want to weigh revenue generation with ease of customer acquisition. So before we came up with our initial pricing model for Talu we decided to consult with other SaaS CEOs to get their take.
As a skilled marketing professional you may assume no one clicks on Facebook Ads. You’re wrong. And so were we.
After launching Talu, we discovered a flaw in our beta signup process that was killing our funnel.
Many entrepreneurs believe, “build it and they will come." Meaning you can put up a cool, well-designed website or an app and it will go viral when millions of people flock to it.
Recently we found ourselves in an embarrassing position. Just after launching our Private Beta and gaining a ton of momentum, we hit a wall.