customer experience

The Showdown: Iterative Growth vs. Rocket Ship Growth

The Showdown: Iterative Growth vs. Rocket Ship Growth

Entrepreneurs, business owners, and investors are fueled by rocket ship growth because it validates what they've been working on and gives return on their money as quickly as possible. 

Journey to the Center of the Customer Experience (PLUS! Improving One-to-One Customer Communications)

Journey to the Center of the Customer Experience (PLUS! Improving One-to-One Customer Communications)

Customers expect an experience with a company nowadays. It's not enough to just evaluate the product or service alone. People want the whole package- the Beyonc√© kind of model/actress/singer triple threat of products. This experience starts with the ease of signing up, moves on to the design and aesthetics of a product, and follows through with each communication or message you have with your customer.