customer communication

Journey to the Center of the Customer Experience (PLUS! Improving One-to-One Customer Communications)

Journey to the Center of the Customer Experience (PLUS! Improving One-to-One Customer Communications)

Customers expect an experience with a company nowadays. It's not enough to just evaluate the product or service alone. People want the whole package- the Beyonc√© kind of model/actress/singer triple threat of products. This experience starts with the ease of signing up, moves on to the design and aesthetics of a product, and follows through with each communication or message you have with your customer.