Product Development

Journey to the Center of the Customer Experience (PLUS! Improving One-to-One Customer Communications)

Journey to the Center of the Customer Experience (PLUS! Improving One-to-One Customer Communications)

Customers expect an experience with a company nowadays. It's not enough to just evaluate the product or service alone. People want the whole package- the Beyoncé kind of model/actress/singer triple threat of products. This experience starts with the ease of signing up, moves on to the design and aesthetics of a product, and follows through with each communication or message you have with your customer.

If you build it... they will pay. Or not.

If you build it... they will pay. Or not.

"If you build it, they will come...” is a great line from Kevin Costner in the movie Field of Dreams. Any entrepreneur with wide eyes and a passionate dream thinks that whatever vision they implement will be so great that customers will come flooding in.