Marketing

An Open Letter to Influencers

An Open Letter to Influencers

During our beta we made several marketing mistakes. Approaching influencers the wrong way was one of them. We engaged several influencers with a public Twitter invitation to try our free beta and let us know what they thought. The response wasn't great. 

If you build it... they will pay. Or not.

If you build it... they will pay. Or not.

"If you build it, they will come...” is a great line from Kevin Costner in the movie Field of Dreams. Any entrepreneur with wide eyes and a passionate dream thinks that whatever vision they implement will be so great that customers will come flooding in. 

Are your conversion numbers... mythical?

Are your conversion numbers... mythical?

Myths are just part of human existence. People can be tricked into all kinds of things, like believing that Pop Rocks and Coke killed Mikey from the Life cereal commercial...