An Open Letter to Influencers

An Open Letter to Influencers

During our beta we made several marketing mistakes. Approaching influencers the wrong way was one of them. We engaged several influencers with a public Twitter invitation to try our free beta and let us know what they thought. The response wasn't great. 

The Showdown: Iterative Growth vs. Rocket Ship Growth

The Showdown: Iterative Growth vs. Rocket Ship Growth

Entrepreneurs, business owners, and investors are fueled by rocket ship growth because it validates what they've been working on and gives return on their money as quickly as possible. 

Journey to the Center of the Customer Experience (PLUS! Improving One-to-One Customer Communications)

Journey to the Center of the Customer Experience (PLUS! Improving One-to-One Customer Communications)

Customers expect an experience with a company nowadays. It's not enough to just evaluate the product or service alone. People want the whole package- the Beyoncé kind of model/actress/singer triple threat of products. This experience starts with the ease of signing up, moves on to the design and aesthetics of a product, and follows through with each communication or message you have with your customer.

If you build it... they will pay. Or not.

If you build it... they will pay. Or not.

"If you build it, they will come...” is a great line from Kevin Costner in the movie Field of Dreams. Any entrepreneur with wide eyes and a passionate dream thinks that whatever vision they implement will be so great that customers will come flooding in. 

Are your conversion numbers... mythical?

Are your conversion numbers... mythical?

Myths are just part of human existence. People can be tricked into all kinds of things, like believing that Pop Rocks and Coke killed Mikey from the Life cereal commercial...