A story is a name for our report types. Currently, we have a Social Media Metrics Story and a Google Analytics Visitor Story. Each of these stories utilize our Story-based Analytics approach to take data from a specific source and transform it to provide detailed answers for targeted business questions.
The Social Media Metrics Story gathers data from Facebook Analytics and Twitter Analytics to give insights to questions like What was your reach on social media? and What was influencing your social media channels? For a more in-depth look, check out the About page for the Social Media Metrics Story.
The Google Analytics Visitor Story collects data from Google Analytics to give you an enhanced look at how people get to your site. This story answers questions like What was the website traffic of your visitors? and What were users doing when they entered your site? For a more in-depth look, check out the About page for the Google Analytics Website Visitor Story.